Services
The Sells Cars™ service is a comprehensive solution designed to put the automotive sales professional 'front and center' in the customer's search for the right used vehicle.
Using the latest Internet technologies, Sells Cars™ is the cost-effective answer to the difficult problem of self-promotion.
For more information, please contact Dave Dumond at:
(513) 300-5757 or
ddumond@firstauto.com
Sells Cars™
For the automotive sales professional, answering the question "What do you do?" is easy - "I sell cars".Based on that simple concept, the Sells Cars™ service transforms the traditional printed business card into a collection of powerful Internet marketing tools designed to let a salesperson's customers and friends easily see what used vehicles are for sale at any time, any place and on any smart phone, tablet, laptop or PC.
By using Quick Response Codes, personalized URLs and a top ranking on Google, Sell Cars™ offers the automotive sales professional multiple tools to better stay in contact with customers and effectively communicate vehicle availablity long after customers have left the dealership.
- Quick Response Codes
- Orginally developed by Toyota in 1994, Quick Response (QR) codes are two-dimensional barcodes designed to be decoded at high speed. QR codes have become popular to encode web site addresses and QR code readers are available on most smart phones.
Sells Cars™ uses a QR code to encode the personalized URL assigned to an automotive sales professional and places that QR code in a variety of marketing/promotional print templates.
Here's an example of a networking card:
The same QR code can be printed on other marketing/promotional items such as magnetic business cards, window decals, T-shirts, lawn signs and car door magnets to expand the marketing reach of the automotive sales professional. Plus, FirstAuto's partnership with Vistaprint.com, makes ordering QR code-based printed materials easy and economical.
- Personalized URLs
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Automotive sales professionals participating in Sells Cars™ receive a personalized URL incorporating their name and linking to a web-based presentation associating their business card with all used vehicles currently for sale at the dealership.
Here's an example:
http://www.firstauto.com/dave_dumond/
The short length of the personalized URL makes it ideal for use with social media services such as Facebook, Google+ and Twitter.
- Top Ranking on Google
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The personalized URL is submitted to Google where, due to the document structure associated with the personalized URL, searches using the salesperson's name and the keywords "sells cars" return the personalized URL as the first organic search result on Google.
For example, searching for "Dave Dumond sells cars" on Google returns the following:
Again, for the automative sales professional, answering the question "What do you do?" is easy - "I sell cars". With the Sells Cars™ service, that simple phrase modified to "[my name] sells cars" allows customers and friends to easily use Google to find the used vehicles available for sale by that salesperson.
For only $100 per month, Sells Cars™ is the cost-effective answer to the question faced by all automotive sales professionals at your dealership - "How can I sell more cars?".
